I used the time off I had over Easter to brainstorm some ideas for my Final Major Project. It took a lot of time to create an idea I am passionate about and something that I think will be a viable business. I managed to get a lot of different opinions from family members and friends, and I came up with a business idea that I think would be popular, especially with a young target market, and that will stand out in the market.
MY INITIAL IDEA:
- An app
- If you see a celebrity/socialite wearing an outfit that you like, you can search that particular celebrity on my app and it will inform you of where their clothes are from but it will give you high street and more affordable alternatives for them
- Our archive for each celebrity will go back for 2 months
- It will show celebs at events and their public outings
- You can shop through the app
NAME IDEAS?
- stylemeup
- style.inspo
- starstyle
- style.me
- style.me.famous
- celebmystyle
- whatyouwear
- showyourstyle
- inspireme
- inspired
- inspireceleb
I have decided to go with the name 'Inspired'. At first I thought the main feature of this app was the celebrity and their style, however then I realised that the USP of the app is actually the inspiration you get from it. My customers do not need to copy the celebrity or buy the exact same products, but they can put their own touch on it and make it their own.
