Creating my storyboard.

I'm really happy with my final advert, it took me a long time to edit it but I think it creates a great brand image. 

I'm currently drawing up my storyboard. I want to make it quite basic so it's easy to follow and follows the actual advert correctly. I'm just drawing stick people and narrating each scene step by step.

When the storyboard is done I will scan it onto my laptop and then post it on my blog! 

I've very nearly completed my business plan now and I feel pretty happy with how it's looking at the moment. 

My Advert.

I finally managed to film and edit my advert successfully. I'm really happy with my results and I think it gives a great snapshot of my app. I've managed to include my logo and explain what service my app gives to the customer. I have also included audio (a voiceover and quiet background music). 


https://www.youtube.com/watch?v=EFxyGjex-g0

There is the link to my video if the above video does not work. 

21/5/15

We now only have about two weeks left of term, however it still seems like I have so much left to do.

I'm currently planning and organising how i'm going to film my promotional advert. I would like it get it filmed and edited by the end of the weekend, and then hopefully the storyboard will be finished shortly after. 

So far i'm happy with how my report is going, but I would like to go over what I have done so far with my tutor to make sure I am on the right track. 

14/5/15 MOODBOARD

The mood board above shows a few things that represent my app 'Inspired'. 

14/5/15

I am currently in the middle of writing my report. I'm really happy with my idea and concept however i'm finding the report quite difficult. I need to make sure it all flows together and correlates. I also need to create a realistic budget, and i'm not overly sure on how to do that. As my idea is an app, it is difficult to configure a budget. 
I'm also stressing about organising times and dates for when everything will be launched. 

I will need to film my video advertisement soon, however i'm not sure what the best way to advertise an app would be. I have been brainstorming a few ideas, so when i have a clearer idea I will post it on here! 

:) 

Final App/Logo

As I changed my idea slightly to a brand extension, I re-did my logo/app (the bottom four). I'm really happy with them and I think they all look great. My favourite one is the first one as I think it looks the most professional and chic. However the fourth one may be better synergy with the original 'Look' logo.

Contemplating more ideas.

After my tutorial on Friday, I was really happy with the response from my idea. My tutor really liked my ideas, however she questioned if I needed to own the pictures of the celebrities on the app, and how tricky that would be. 
So I then thought that I could possibly do a brand extension from a fashion publication, with my same idea. My tutor and my university classmates really liked this idea. 

I think the publication that I will be doing a brand extension from will be Look Magazine. This means I will have to re do my logo. However I think that at the end of the day this will help me and make it less complicated for me.